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Karen Merrell DESIGN
Balancing simplicity and emotional impact with strong calls to action. Using visual hierarchy, bold imagery, and minimal, clear copy to grab attention and drive sales.
ADVERTSING
CASE STUDY 5
Orange - Competition brief
the beginning of my passion for impactful graphics and design
CASE STUDY 3
Aloe Pura - Half page advert for Suma Health
composition entirely AI
shadows added with AI
CASE STUDY 2
Aloe Dent - Full page advert for Dundeis Wholesale
hemp leaves created with AI
CASE STUDY 1
Dr Organic - half page advert for CLF Wholesale
broke company record for most phone calls received
CASE STUDY 4
Travel City Direct - Summer 2008 campaign
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